The video 'Human Centred Design' featuring David Kelley discusses many important ascpects of 'Human Centred Design' and the role whcih desigeners play in the ever-changing world. As a designer it is important to be up to date with what is happenin gin the world as it is ever-changing and new ideas and technlogies are developing constantly. This video provides designers with an insight into current product developments right across the world. Kelley talks about how rapid developing technolgies are having a negative affect on products as designers are driven by the desire to push new technologies and create products with endless features. he discusses how these new products often lack key characteristics which emotionally connect the consumer with the product. Kelley is descussing the importance of the 'human' element in designs and throughout the video he addresses the importance of 'human centred design'.
Through kelley's discussion he informs the audience how his company is addressing the need for 'human centred design' and demonstrates how his approach to creating a connection between the consumer and the product is being formed. His 'Prada' project is a good example of how he is desiging products with personality and emotion. The 'prada' project showes how he has been able to enhance an everyday experience such as clothes shopping. He has been able to transform this experience into and exciting and engaging on through the use of innovations such as a tag and scanning system which would allow the customer to view the various colour and size options for particular items of clothing. This project demonstartes how Kelley has been able to enhance the experience of clothing shopping through the use of engaging the consumer with the products as he has successfuly created a bond bteween the consumer and the product/ experience. Such and expeirience can enhance the consumers quality of life.
Through viewing the video 'Human Centred Design' the audience is able to better understand the different concepts and ideas within products and allowes the audience to become engauged in the design world. This video is an important source of knowledge for designners as they can apply these ideas to their own products and inturn benifitting the outcoem of their designs.
No comments:
Post a Comment