Sunday, July 22, 2012

Video reviews: How it's Made & Giving Packaging New Life


Current packaging manufacturing and recycling process are at an all-time high in eco friendliness. Industrial designers have moral responsibilities to minimise the impact of packaging on the environment and create innovative ways to package products in a way which uses less material to perform the same function if not outperform current functions. Through the use of such videos as How it’s made: Packaging and Giving Packaging a New Life  industrial designers are able to gain an insight into the process involved in producing and recycling packaging and thus design to maximise efficiency and minimise environmental impact.

The mini-series How it’s made: Packaging looks at the various production methods of packaging and enables the viewer to gain a full insight into the entire production process from raw material to finished product. Specifically looking at the tetrapak episode, the video explains how this innovative pack allows products to remain unrefrigerated for up to one year; while at the same time the pack is 100 percent recyclable.  The lamination process to form the outer shell of the pack incorporates three different materials; plastic, paper and foil. While these three distinctly different materials are used they are able to be separated and recycled with no waste entering landfill which is a great triumph in the packaging industry.

At the other end of the packaging lifecycle, Giving Packaging New Life explains in detail how packaging at its end of life is recycled to for new almost virgin material which is used to make more packaging. Everything from paper to plastics and metals are recycled and reproduced which minimises the energy consumption of that of creating new packaging from scratch. The episodes of this series focus on the recycling process in Germany and are a prime example of the recycling with the worlds first automatic sorting plant in Anderten which reduces the cost of convetional sorting methods by as much as 50 percent. Sorting is a critical process in recycling packaging as it allows different materials and material types to be identified and grouped in order to return them to pure granular form. This example from Germany expresses the innovation in technology and design showing that packaging has a promising ecofriendly future.

Both video series allow designers and the general public to gain knowledge into the packaging industry and allow them to improve their designs and behaviours to assist in the process of creating new and recycled packaging. Through implementing the use of the latest technologies, industry is able to work more efficiently, gathering larger quantities of used packaging, reprocessing used packaging and reproducing packaging with higher quantities of recycled materials.

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